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Italian and English wools are often compared as if one were objectively better. In reality, they represent two different textile philosophies.
Italian wool prioritizes fluidity. Fibres are spun and finished to encourage movement, softness, and a natural follow-through of the fabric over the body. The result is a fabric that drapes, not stands. It complements contemporary silhouettes and lighter constructions.
English wool is built for structure. Higher yarn twist, firmer finishing, and heavier weights produce fabrics that hold shape, resist collapse, and project authority. These fabrics do not follow the body. They define it.
From a manufacturing standpoint, neither approach is accidental. Each requires deliberate fibre selection, yarn engineering, and finishing discipline. The difference is not geography. It is intent.
At Merinow, Italian design intelligence informs how the fabric should behave. Fibre-to-fabric control ensures that intent survives production, not diluted by shortcuts or outsourced compromises.